skip to Main Content

Welcome

Say hello to the toggle bar. This is an optional section you can use to display any content you'd like. Simply select a page from the theme panel and the content of the page will display here. You can even use the drag and drop builder to create this! This is a perfect place for your company mission statement, alerts, notices or anything else.

Get In Touch

Email: support@total.com
Phone: 1-800-Total-Theme
Address: Las Vegas, Nevada

Our Location

020 3488 0603 admin@global-media-consultants.com

Project Details

Beautiful Brevard County Homes is a real estate company run by Florida Realtor Megan Seritt, under the umbrella of the Coldwell-Banker Paradise real estate brand. Megan approached us in 2018 to begin work helping her manage her social media profiles and generate quality leads using paid social media advertising.

Client: Beautiful Brevard County Homes
Format: Facebook Advertising for Real Estate

KPI’s: Consistent High-Quality Leads, Increase Business Visibility on Social Media, Sales Resulting from Lead Follow-Up.

Goals Achieved: Hundreds of Low-Cost, High-Quality Leads ($4.18 avg.), 700% increase in the average monthly organic reach in local area, 200% Increase in Post Engagements.

Project Description

The Challenge

Megan had been struggling to generate leads online while balancing a very busy schedule. All her attempts at lead generation were either too time consuming or too expensive to be long-term options.

Megan contacted us after seeing one of our ads and requested that we begin managing her page full time, as well as creating successful lead generation campaigns.

The Goals

 

  • Create high-quality ads that generate consistent leads at a low cost.

  • Increase visibility of the page and business both locally, and with the large number of people looking to re-locate to Florida due to property tax benefits and retirement.

  • Post engaging content to organically grow her social following and build trust in the local community.

  • Create a consistent brand image that would help Megan stand out from her competition and help her secure business on social media.

  • Run Megan’s page and ad campaigns without needing any input from her so that she could focus on the personal side of her business.

Our Strategy

 

  • Utilize advanced Facebook advertising techniques to generate high quality leads for Megan on a daily basis. Continue to create, test and optimize all advertising to ensure the best possible results and keep her pipeline full.

  • Increase the visibility of the page by creating and posting daily content designed to be eye catching, interesting and insightful to social users.

  • Create a consistent brand image and increase brand recognition by crafting a unique brand style and utilizing this for all advertising.

  • Share her various listings and engaging content into various local groups in order to build trust and provide value on social media.

  • Create, test and manage ad campaigns specifically targeting people who are looking to sell their homes by offering an instant home valuation in exchange for contact information.

The Results

 

  • Researched and created high quality audiences that successfully generated warm seller leads in the Florida area.

 

  • With an ongoing testing and optimization strategy we brought her cost-per-lead to under $6 and secured new business from those leads.

 

  • We achieved a 700% increase in the average monthly organic reach of our posts and increased page engagement by over 200%.

700% Increase In Local Organic Reach

 

  • Created a new logo and a consistent brand image that made Beautiful Brevard County Homes recognizable and distinct from local competition.

 

  • Grew her social profiles by over 300% organically by posting into relevant groups and engaging with the local community.

 

Back To Top