You’re a superstar real estate agent who has recently started looking for new ways to market yourself and your listings.
You know you need a solid online and Social Media presence if you want to stay relevant in today’s real estate market. You’re wondering ‘What is going to give me and my clients an edge over the competition?’
In the past few years we’ve seen a major shift in the way people and businesses market themselves. We live in a world that is increasingly digital.
A recent study shows that almost a full 94% of millennials and 84% of baby boomers start their search for a new home online.
A vast majority of these people are active on Social platforms such as Facebook, Instagram and Twitter. With all these people using the digital sphere to look for houses there must be plenty of agents taking advantage of this new tech right? Wrong.
The real estate industry is one of the worst performers on Social Media. Mainly because most agents do not understand how to utilise it effectively. They are over promoting and ignoring the all important social aspect.
What to do?
When taking your first leap into the digital marketing world consider what you like to see when you’re using social media. You would be a bit annoyed if a page you like started posting blatantly promotional content day after day.
Remember to always post content that you would like to see, a good rule of thumb is 80% social and 20% promotion. Even people who are not interested in buying or renting today should enjoy your content, chances are that one day they will be interested and will go with the agent/company has made the biggest impact on them.
Digital Marketing is not easy, people have a short attention span and you will need to do more than just advertise in order to get ahead. It takes time, dedication and effort to effectively market using the internet. Make sure that you are up for the challenge.
Here are a few tips to help you on your way but if you need a little help getting started, feel free to contact us for a free consultation.
1. Keep it SOCIAL. Ask questions, post interesting facts, engage with your audience.
2. Create appealing content. Spend time designing and branding your images.
3. Always respond to comments and messages. Even if its just a thumbs up.
4. Research. Stay on top of current trends and new technology.
5. Utilise Paid advertising. Facebook ads and Adwords are powerful tools if used correctly.
6. Don’t give up. It takes time to build an effective digital presence.
Good luck and feel free to ask any questions you might have. We are always happy to help